Publishing a Monthly Ezine Ebook Instead of a Daily or Weekly e-Newsletter
Experiment with this: rather than publishing a small daily or weekly eZine or e-newsletter, publish one big monthly eZine (similar to a monthly magazine), and do it in an e-book format that is delivered via auto responder. You’ll want to publish the ebook preferably as an Adobe .pdf file.
What to Include in Your Ebook
Some ideas of material to include in your ebook include several or more articles, regularly featured areas throughout like inspirational quotes, industry tips, favorite websites and advice from pros. Play with inserting full-color graphics, multimedia components like audio / video file links and ads. If you put together a quality piece with information people want, you can charge a monthly rate, with an annual discounted package purchase. Once you have paid subscribers, there is no reason why you can’t sell advertising spots to sprinkle into your auto responder announcements for each issue.
In summary, by using customized email marketing campaign techniques like sending out a monthly ebook, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing using email marketing autoresponders can mean more ways to grow your business.
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