Follow Up Email Marketing Reviews

A client asked me to send her my recommendations for an email service provider.  This is the bulk of the email I sent her.  In short, I recommended that she  sign on with either Aweber or Getresponse as your email marketing provider.

Here’s why I like Aweber:

+ Best monthly cost for your list size (even as your list grows) – $50/month for 5k – 10k subscribers vs. $74/month cost of Constant Contact
+ Publish RSS feeds to Email (as a search marketer, I like this – it means that subscribers from your blot )
+ Broadcast emails to Twitter
+ Add opt-in form on Facebook business pages

Here’s why I like Getresponse:
+ Email-to-Speech (think automated “podcast”)
+ Create and send high quality video emails
+ Social Media Integration
+ iPhone app
+ Overall – it’s just a little more on the cutting edge of the whole email marketing/social media game, which I like.

I am a professional referrer of both services, so it would be great if you can visit and check out their sites using the links below:

~ Aweber - $50/month for 5k – 10k subscribers

~ Getresponse - $65/month for 5k – 10k subscribers

Dear readers, who do you think is the best email service provider?  Your comments are welcomed!

Making a choice about an email marketing platform is a significant one that deserves consideration.

I’m going to analyze two higher quality email marketing service providers – Aweber vs. Constant Contact – to see if one is actually better than the other, or if they are the same, which one is more appropriate for certain needs.

The first item to consider is “email deliverability”. Smaller businesses can struggle to get high deliveralibility as they don’t have the resources to negotiate with the email service providers who handle the forwarding and receiving of emails. Nonetheless, if you send your emails through either Constant Contact or Aweber, you will get awesome deliverability rates.  Some say Aweber is slightly better but it’s unverifiable.

Next up, nearly as significant, is statistical analysis of who opens the emails and what links they click. This can genuinely make your money back and a lot more if you know what you’re performing. With this information you can analyze which campaigns are prosperous and which are failing and allocate resources accordingly. Both Constant Contact and Aweber provide tracking facilities. These permit that you check hotspots in your sales copy amongst other things.

Aweber supports basic split testing. Split testing permits you to send diverse emails inside the same campaign to choose which a single is most efficient.

All businesses need to have simple to use forms they can integrate in their site pages. There may come a time when you are required to edit the HTML on your web page yourself, and if so, Aweber has awesome tutorials to walk you through that process.  Aweber also provides specific help for those of you who have Paypal shops.

Aweber also offers autoresponder assistance. An autoresponder allows you to send out emails without you having to do anything other than set it up the first time.  Once you’ve set up the autoresponse campaign new prospects will automatically be taken through your selection of initial emails from the autoresponder. This can gain trust with your prospect and slowly get them acquainted to your company without having overloading them with data they can’t read in one setting.

Finally, pricing. Constant contact is cheaper if you have a listing smaller than 500 members. Above 500 members then Aweber is cheaper by $72 more than the course of a year on the worst. Aweber do have a sign in bold stating “If you aren’t satisfied with the results you see, get in touch with us for a full, hassle-free refund.”

Obviously they couldn’t afford to display that if users weren’t satisfied with their service.

In short, Aweber wins as the most multi-featured, well-established email autoresponder service provider.

Affiliate marketing has been around for a long time, and while many people have tried their hand at, most of them have failed. It is not the external factors that determine if your affiliate business will work, it is the internal ones. Recently, it has been noted that many of these affiliate marketers who have tried and failed did so because they were overly occupied with the regular every day things. When, in fact they should be thinking out of the box to differentiate themselves from the others. There are literally thousands of affiliate programs out there and millions of affiliates trying to promote them. This simple fact is both negative and positive. The good news is, that with so many options to choose from your success rate increases. However, on the flip side, it means that you also have plenty of competition. In the following article, I will be describing 4 simple ways you can make your affiliate business better through the use of affiliate marketing.

1) Go for a Bigger Product – Clickbank is a marketplace that has hundreds of different products for you to choose from, these sell from $47 to $97 or more, where you make a commission on each sale. This is pretty good when you understand that most Clickbank products give you a commission of almost 50%. But imagine if you sold a bigger product, let’s say, $400 and you made $200 in commission, wouldn’t that be great? That makes Clickbank commissions pale in comparison. The fact of the matter is that you have to put a lot of time, effort, and money into getting a customer to purchase a product. Therefore, it only makes sense to promote a bigger product, allowing you to make a better profit on your efforts. It only makes sense to use this strategy.

2) Earn Money Using CPA Programs – Alternatively, you can also earn money from your site using “cost per action” programs which are often referred to as as pay per lead or PPL. These types of programs are run on CPA networks which you need to join before you begin promoting. All you have to do is Google “CPA network” and you will find tons of these. This is another example of where you can make money without having to sell anything, the money earned simply depends on your customer performing a certain action. Whenever your visitor does the required action (which can be signing up a small form or entering their email address) you make money. CPA market is really hot these days with lots of courses coming out which show you how you can join these networks and promote offers to make money. It does however take some time and effort before you get good at it, but in the end, there’s a lot of money you can make from it.

3) Let Subscribers Assist You In Building Your List – It is true that it takes skill and time to be able to build a list. However, once you find the right niche markets, you will not be able to find anything more effective. But to build really big lists that will take your business to new heights, you must first have created that all-important list of a few hundred original subscribers. It isn’t worth trying to work with list owners if your own list doesn’t measure up. But you first need to have a number of subscribers that equals their numbers, or they won’t be interested in starting a joint venture with you. List owners tend to prefer working with an established marketer. Use good marketing strategies such as article dissemination and promotional giveaways to attract subscribers, and when you have a list of a thousand or so, then it’s time to contact other list owners in your niche and begin negotiations for a joint venture with them.

4) Remember Each Market is Different – Markets such as ‘stamp collecting’ will get millions of searches each month. However, it is not a profitable market. Careful research would show you that most of the people preforming searches in this area are simply looking for ideas and information on ways to use their hobby; they are not looking to buy. On the other hand, if you research the market for “gardening tools’ you will discover there are both a lot of searches and a lot of active buyers looking to fill a need. In other words, just because a market looks active, doesn’t mean there are a lot of active buyers. Look at the ‘buyer potential’ when deciding on a new market to work with, this will tell you how well items actually sell.

Advertising about the hottest items and manufacturers to some quantity of customers in much less time is completed with e-mail advertising and marketing. E-mail advertising and marketing entered the industry using a big bang, to be a revolution within the direct advertising and marketing methods but due towards the rise in the issues of spam mails and intrusion of privacy the significance of this marketing and advertising took a second place. Nevertheless, e-mail advertising and marketing is nevertheless regarded since the best implies to reach highest quantity of clients offered it truly is used inside suitable manner. To make it successful advertising application arrived up within the industry to keep a count within the functionality of email marketing strategies.

Handling different kinds of consumers across the globe is really a challenge for entrepreneurs. Segmenting the information, listing the email tackle and sending mails was time getting and writing the content was a essential job because it ought to be designed and drafted attractively. So that you can write the content of an e-mail, content writers were hired and an ad is neatly drafted based for the parameters. Manual drafting gave a monotonous appear to the mail as it absolutely was tough to alter the fashion for every season. Designing the mail grew to become a quite difficult job. With these problems of identifying, managing and approaching clients entrepreneurs started out opting for computer software packages to resolves these complications.

Application packages are accessible with distinct features and inexpensive prices inside the marketplace currently. These applications offer you an insight of the way to attract the consumer and convert them to prospects in shortest feasible time. Bulk mailing system allows sending n number of mails to the buyers and making a record of names and e mail addresses immediately. For every mail sent a record is created storing all the data associated towards activity and it truly is used for more transactions using the buyer. As all the data is recorded it is effortless to produce reports around the performance and customers are despatched individualized mails addressed with their names. This generates interest during the consumers thoughts in the direction of the product and there is every opportunity of converting the subscribed buyer being a prospect.

Customer mailing lists are ready wherever the active and subscribed names are segmented from your inactive mails ids to ensure that fascinated clients are focused closely by sending informative mails with interesting provides. Whereas inactive mail addresses are deleted with the list to improve the effectiveness levels. Marketing and advertising computer software speeds up the process with a smaller amount price and a smaller amount time. Bulk mails are despatched with individualized information within the server instantly which reduces the task of drafting and adding names of each consumer.

Comfortable viewing with great design and presentations are provided to users with electronic mail advertising computer software template designs. These template designs arrive using the package and assists entrepreneurs to new appear each and every time for the promotion.

Want to find out more about Email Autoresponders, then visit Shamain Scott’s site on how to choose the best Aweber review for your needs.

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Get Their Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Ask for “Real” Subscriber Email Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

Clean and Maintain Your List

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Watch Your Content

Many ISP’s filter based on the content that appears within the message text.

Website URL:

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It’s important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.

Reputation

Reputation services are often used by large ISP’s as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:

• http://www.isipp.com/iadb.php
• http://www.bondedsender.com
• http://www.habeas.com

Relationships & Whitelisting

Contact with major ISP’s and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.